By Fouzia Abedin Mazumder
Communication between people and organizations has changed dramatically since the late 20th century, with the rise of the Internet. Over the last ten years, the internet’s consistent quality and availability have fundamentally changed how people of all ages and occupations use it. As the digitalization quickens, social media and e-commerce have become indistinguishable inbound promoting techniques. People use social media so much that it has become ingrained in our daily lives. Facebook is one of the most widely used social media platforms in the world. It connects users with friends, family, coworkers, and even strangers by sharing photos, videos, music, articles, their own ideas and options, and much more. Marketers have been taking advantage of Facebook’s massive reach and popularity to advertise brands and companies to their target audience. In 2020, Facebook’s ad revenue is expected to be close to $84.2 billion.
Facebook is an excellent place to promote business or brand. Over 90 million small businesses are enlisted on Facebook. Businesses can advertise their brand by utilizing Facebook's tools and allow businesses to self-identify – not only by displaying products and services, but also by providing contact information, links, photographs, and postings on a customizable page to give a deeper sense of a company’s personality and character. This tool can help brands expand their online presence and reach a larger audience, build a community, and connect with potential clients or individuals who are interested in their brand.
Additionally, Facebook’s Business Page is absolutely free and an excellent way for any company to increase sales and reach a wider audience.
Facebook is still relevant. More prominent than ever recently! As a business owner, you must incorporate Facebook into your advanced strategy. If you are a business owner looking to increase your Facebook presence, our team can assist you with a solid content and marketing strategy. Please contact MCFG to get started.